Team

Russell Max Simon

Principal Consultant

Russell Max Simon has more than a decade of experience in content marketing and strategy for healthcare organizations. He has worked with national, billion-dollar physician groups, individual medical practices, and everything in between.

He has extensive experience working with physician groups and tech-enabled healthcare services, including ghostwriting for healthcare executives.

In addition to his work in content marketing, Russell publishes a Substack newsletter about digital nomadism, meaning, & legacy called Post-Nomad. He is also an avid traveler, kitesurfer, and rock climber.

​He has been quoted and published in dozens of newspapers and publications throughout the country, including the NY Times, Wall Street Journal, and Washington Post.


Hannah Hoel

Director of Operations

Hannah Hoel is a writer, cultural analyst, and mother of three with an extensive background in marketing and management.

She has worked both in-house and as an independent analyst with some of the world’s leading qualitative research agencies, decoding culture and developing brand strategy for major consumer brands including Lego, Google, and Lean Cuisine.

Hannah’s writing has been published in Huffington Post, Adobe Airstream, THE Magazine, Art Slant, Visual Art Source, and others. She currently lives in Santa Fe, New Mexico.